"Nature Is Design Inspiration" headline with subtitle about Gloster and designer Sebastian Herkner.

A person standing on a beach looking at the ocean, with a sunset in the background.

Case Study:

Gloster - Nature as Design Inspiration

Client: Gloster Furniture
Project Title: Nature as Design Inspiration
Designer: Sebastian Herkner
Location: Various locations in Miami (Beach, Wynwood Arts District, Industrial Space)
Collection Featured: Dune Collection

Overview

Gloster, a leading name in luxury outdoor furniture, sought to capture the essence of nature as the core inspiration behind their designer Sebastian Herkner's creations. The project titled "Nature as Design Inspiration" aimed to visually narrate how Sebastian integrates elements from diverse natural settings into his renowned Dune Collection.

Two people in an outdoor setting; one is sitting on an armchair near a graffiti-covered wall, reading a book, while the other is crouching on the grass, focusing a camera.

Approach

To bring this vision to life, we meticulously planned a multi-location shoot, choosing environments that reflect the organic inspiration behind the designs. The selected locations included:

Beach: Symbolizing tranquility and the fluid lines of the sand dunes, this setting highlighted the collection’s natural forms and textures.

Wynwood Arts District: Known for its vibrant street art and creative energy, this location emphasized the artistic and contemporary aspects of Sebastian’s designs.

Industrial Space: An empty industrial space provided a stark contrast, allowing the organic shapes and materials of the Dune Collection to stand out, illustrating their adaptability and timelessness.

Close-up of a modern chair armrest with light gray cushions and a textured blanket, in a minimalist room.

Execution

On Location Filming:

Beach: The serene backdrop of the ocean and shifting sands served as the perfect canvas to showcase the flowing lines and natural aesthetics of the Dune Collection. Shots included close-ups of the furniture pieces against the backdrop of waves and sunsets, capturing the essence of nature's fluidity.

Wynwood Arts District: Here, we juxtaposed the Dune Collection against colorful murals and urban textures, capturing the harmony between natural inspiration and modern design. This setting highlighted the bold, innovative aspects of Sebastian’s work.

Industrial Space: In this setting, the furniture pieces were arranged in a minimalist style, focusing on their sculptural qualities. The raw, unfinished environment underscored the durability and elegance of the designs.

Person sketching on a notebook outdoors.

RESULTS

Capturing Moments with Sebastian Herkner:
We filmed candid moments and interviews with Sebastian, where he shared insights into his design philosophy and the natural elements that inspire his work. These segments provided a deeper connection to the creative process behind the Dune Collection.

Results:

The final video and photography series successfully illustrated the diverse inspirations behind Sebastian Herkner's designs. The project received positive feedback for its artistic approach and authentic portrayal of the designer’s vision. The visuals not only highlighted the beauty and versatility of the Dune Collection but also reinforced Gloster's brand ethos of integrating nature into luxury design.

The "Nature as Design Inspiration" project was a resounding success, effectively showcasing the unique design philosophy of Sebastian Herkner and the Dune Collection’s connection to natural elements. The compelling visual storytelling not only enhanced the Gloster brand but also resonated deeply with their audience, highlighting the profound impact of nature on innovative design.

The Bricklayer Agency