Case Study:
Gloster - Nature as Design Inspiration
Client: Gloster Furniture
Project Title: Nature as Design Inspiration
Designer: Sebastian Herkner
Location: Various locations in Miami (Beach, Wynwood Arts District, Industrial Space)
Collection Featured: Dune Collection
Overview
Gloster, a leading name in luxury outdoor furniture, sought to capture the essence of nature as the core inspiration behind their designer Sebastian Herkner's creations. The project titled "Nature as Design Inspiration" aimed to visually narrate how Sebastian integrates elements from diverse natural settings into his renowned Dune Collection.
Approach
To bring this vision to life, we meticulously planned a multi-location shoot, choosing environments that reflect the organic inspiration behind the designs. The selected locations included:
Beach: Symbolizing tranquility and the fluid lines of the sand dunes, this setting highlighted the collection’s natural forms and textures.
Wynwood Arts District: Known for its vibrant street art and creative energy, this location emphasized the artistic and contemporary aspects of Sebastian’s designs.
Industrial Space: An empty industrial space provided a stark contrast, allowing the organic shapes and materials of the Dune Collection to stand out, illustrating their adaptability and timelessness.
Execution
On Location Filming:
Beach: The serene backdrop of the ocean and shifting sands served as the perfect canvas to showcase the flowing lines and natural aesthetics of the Dune Collection. Shots included close-ups of the furniture pieces against the backdrop of waves and sunsets, capturing the essence of nature's fluidity.
Wynwood Arts District: Here, we juxtaposed the Dune Collection against colorful murals and urban textures, capturing the harmony between natural inspiration and modern design. This setting highlighted the bold, innovative aspects of Sebastian’s work.
Industrial Space: In this setting, the furniture pieces were arranged in a minimalist style, focusing on their sculptural qualities. The raw, unfinished environment underscored the durability and elegance of the designs.
RESULTSCapturing Moments with Sebastian Herkner:
We filmed candid moments and interviews with Sebastian, where he shared insights into his design philosophy and the natural elements that inspire his work. These segments provided a deeper connection to the creative process behind the Dune Collection.
Results:
The final video and photography series successfully illustrated the diverse inspirations behind Sebastian Herkner's designs. The project received positive feedback for its artistic approach and authentic portrayal of the designer’s vision. The visuals not only highlighted the beauty and versatility of the Dune Collection but also reinforced Gloster's brand ethos of integrating nature into luxury design.
The "Nature as Design Inspiration" project was a resounding success, effectively showcasing the unique design philosophy of Sebastian Herkner and the Dune Collection’s connection to natural elements. The compelling visual storytelling not only enhanced the Gloster brand but also resonated deeply with their audience, highlighting the profound impact of nature on innovative design.
Branding & Identity 
Love Squared Weddings - Crafting a Cinematic Brand Identity
Client Background: Love Squared Weddings is a boutique wedding photography and videography company dedicated to capturing the magic and romance of couples' special days. With a passion for storytelling and a commitment to excellence, Love Squared offers personalized and unforgettable wedding experiences for each couple they serve.
Challenge: The goal was to establish a distinctive brand identity that would not only resonate with their target audience but also convey the cinematic quality of their work. They sought a brand image that would reflect their values of love, commitment, and creativity while evoking the emotional depth and visual richness of cinematic storytelling.
Solution: Embracing Love Squared's vision for a brand that would embody the cinematic essence of their work, we embarked on a comprehensive branding journey. Our approach included creating a captivating name, logo, tagline, and marketing materials, as well as formulating a strategic marketing plan to elevate Love Squared's presence in the wedding industry.
Brand Name: After careful consideration and market research, decided on the name "Love Squared Weddings.” This name not only conveys the concept of love multiplied through marriage but also suggests a sense of depth and dimensionality reminiscent of cinematic storytelling.
Logo Design: Central to Love Squared's brand identity is its iconic logo. Inspired by the cinematic nature of their work, we designed a dynamic logo featuring a heart symbol with the number 2 elegantly integrated into the design. The heart is flanked by offsetting lines that evoke film reels, symbolizing Love Squared's dedication to capturing "moments of a lifetime" through "motion pictures" and exquisite "wedding cinematography."
Tagline: To further reinforce Love Squared's brand message and evoke a cinematic feel, we crafted the tagline: "It's not just a life shared, it's Love Squared: Cinematic Wedding Experiences." This tagline emphasizes the transformative power of marriage as a cinematic journey filled with emotion, drama, and beauty.
Marketing Materials: In addition to the logo and tagline, we developed a suite of cohesive marketing materials infused with a cinematic aesthetic. From business cards to brochures and digital assets, each piece was meticulously designed to reflect Love Squared's brand identity and evoke the immersive experience of cinematic storytelling.
Strategic Marketing Plan: To maximize Love Squared's visibility and reach, we devised a strategic marketing plan tailored to their goals and target audience. This included leveraging social media platforms to showcase their cinematic work, collaborating with industry professionals to amplify their brand presence, and implementing targeted advertising campaigns to attract couples seeking cinematic wedding experiences.
Results: The implementation of our branding and marketing strategy resulted in significant growth and recognition for Love Squared Weddings within the wedding industry. Their distinctive brand identity, infused with a cinematic aesthetic, resonated deeply with couples seeking a unique and immersive wedding experience. Love Squared became synonymous with cinematic storytelling, solidifying their position as a premier provider of wedding photography and videography services.
Through collaboration and innovation, we successfully crafted a cohesive brand identity for Love Squared Weddings that captured the cinematic essence of their work. Our strategic marketing efforts propelled Love Squared to new heights of success, establishing them as a leading boutique wedding photography and videography company dedicated to creating cinematic wedding experiences filled with love, emotion, and beauty.
OS Films - Elevating Brand Presence through Creative Content
Client Background: OS Films, a sister company to Love Squared Weddings, specializes in content creation for brands seeking to enhance their online presence and engage with their audience on a deeper level. With a focus on creative storytelling and innovative production techniques, OS Films offers a range of services designed to elevate brands and captivate audiences across various digital platforms.
Challenge: OS Films aim was to establish a compelling brand identity that would reflect their expertise in content creation and set them apart in the competitive digital media landscape. They sought a brand image that would convey their commitment to creativity, versatility, and excellence in delivering impactful visual content for their clients.
Solution: Drawing on OS Films' unique position as a creative powerhouse within the Love Squared family, we embarked on a comprehensive branding journey to develop a brand identity that would resonate with their target audience and capture the essence of their creative vision. Our approach included creating a dynamic logo, crafting a memorable tagline, and developing a strategic marketing plan to position OS Films as a leader in the field of content creation.
Brand Name: In line with OS Films' mission to provide multi-layered creative production services, we proposed the name "Oculus Squared Films.” This name not only reflects the intricate and multi-dimensional nature of their work but also pays homage to their connection to Love Squared. To streamline and modernize their brand identity, we recommended shortening the name to "OS Films" for ease of use and recognition.
Logo Design: Central to OS Films' brand identity is its distinctive logo, which features a layered and multicolored "O" shape. This design symbolizes the depth and complexity of their creative production services, with each layer representing a different aspect of their expertise. The vibrant colors reflect the dynamic and innovative approach that OS Films brings to every project, while the sleek and modern design exudes professionalism and creativity.
Tagline: To encapsulate OS Films' brand message and convey their commitment to elevating brand presence through creative content, we crafted the tagline: "We were raised on 35mm film and inspired by motion pictures." This tagline succinctly communicates OS Films' knowledge of cinematic history and storytelling on par with motion pictures.
Marketing Materials: In addition to the logo and tagline, we developed a range of marketing materials tailored to showcase OS Films' diverse portfolio and highlight their unique approach to content creation. From digital showreels to case studies and client testimonials, each piece was designed to capture the attention of potential clients and showcase the impact of OS Films' creative work.
Strategic Marketing Plan: To maximize OS Films' visibility and reach, we devised a strategic marketing plan focused on leveraging digital platforms and industry connections to showcase their expertise and attract new clients. This included targeted social media campaigns, collaborations with influencers and industry partners, and participation in relevant events and conferences to position OS Films as a thought leader in the field of content creation.
Results: The implementation of our branding and marketing strategy resulted in increased recognition and growth for OS Films within the digital media industry. Their distinctive brand identity and innovative approach to content creation resonated with brands seeking to elevate their online presence and engage with their audience in more meaningful ways. OS Films became synonymous with creativity, excellence, and professionalism, solidifying their position as a trusted partner for brands looking to tell their story through compelling visual content.
Through collaboration and strategic planning, we successfully created a cohesive brand identity for OS Films that captured the essence of their creative vision and resonated with their target audience. Our strategic marketing efforts helped elevate OS Films' presence in the digital media landscape, positioning them as a leader in the field of content creation and paving the way for continued success and growth in the future.